Hi, I'm Louis

I'm an entrepreneur based in NYC building a series of products/services under the "Orbit" name.

Orbit Flows (est 2025): Build AI-Assisted Copywriting Workflows.
Orbit Marketing (est 2023): Lead Gen Agency (powered by content marketing over email/LinkedIn)
Orbit Metrics (est 2022): Data, Analytics, Data Engineering, BI Consulting

Timeline of How I Got Here

May 2017, Graduated High School in Henderson, Nevada
Aug 2017, Enrolled at The University of Alabama
Jul 2018, Software Engineering Intern at Auto Lead Star in Jerusalem, Israel
Jul 2019, Engineering Intern at Mercedes Benz in Vance, Alabama
Sep 2019, Study Abroad in Bangkok, Thailand
Mar 2020, Launched The Louis and Kyle Show, a Weekly Interview Podcast
May 2021, Graduated with a BS in Computer Science, Summa Cum Laude
Sep 2021, Moved to Nashville, TN
Oct 2021, Started as a Growth Marketing Product Manager at Bitcoin Magazine
Jan 2022, Hired as Director of Growth at Anthony Pompliano's Crypto Academy & Job Board
Aug 2022, Joined Orbit Metrics as a Co-Founder and Head of Growth
Sep 2022, Moved to Scottsdale, AZ
Mar 2023, Launched Instant Chapters
Sep 2023, Launched Inbox Ghosts (weekly newsletters, done for you)
Jan 2024, Sold Instant Chapters, Moved to New York City
Jul 2024, Rebranded Inbox Ghosts to Orbit Marketing, Moved Back To Phoenix, AZ
Aug 2024, Rebranded The Louis and Kyle Show as The Orbit Marketing Podcast (after 198 episodes)

Orbit Marketing

Orbit Marketing produces top-notch weekly email newsletters, completely done for you.

Why?

Weekly newsletters are a fantastic way to build authority, consistently engage with your customers, and drive more sales.
Every business could benefit from having one, but most are too busy to make it happen.

Our Main Client Archetypes (ICP)

Professional Services (Agencies, Consultants)
SaaS
Nonprofits and Think Tanks
Investments Funds
Creators and Personal Brands

Orbit Metrics

Orbit Metrics is a data and analytics consulting firm.

Projects and Capabilities

Automated Reporting, and Dashboarding (typically in Looker Studio)
Cloud Data Engineering Broadly
Data Warehousing & Custom ETL work
Web Analytics (especially Google Analytics 4)
Advertising Attribution Audits
Building Custom Internal Tools
Miscellaneous internal data automation projects

Client Archetypes (ICP)

Marketing Agencies (Lead Gen, PPC, SEO, Email, Full Service)
Coaches/Consultants
SaaS
eCommerce
Creators and Personal Brands

My Content

Over the past 5 years, I've written and podcasted extensively about entrepreneurship, the internet, leverage, compound interest, fitness and health, productivity, personal knowledge management, books and articles, goal setting, philosophy, finance and investing, stoicism, and technology.

Many of these articles are on this website. Other writing appears on Twitter and my (irregular) newsletter.

Other Experiences

Growth marketing generalist at Bitcoin Magazine (2021)
Director of Growth at Inflection Points (Anthony Pompliano's Crypto Jobs and Crypto Academy) (2021)
Co-Founder at InstantChapters.com, 1-Click Timestamped YouTube Chapter Summaries (2023)

Some Polarizing Opinions That Nobody Asked For

Have an open mind. Most things are nuanced. Reality has a surprising amount of detail.

Bitcoin is largely a force for good
Seed oils are largely a net negative for society (canola, soybean oil, etc)
B2B services are the best business model for most beginners
Related, the easiest way to make money is to help other people make money
Avoid having strong opinions on subjects you know VERY little about
Mainstream "news" outlets don't have your best interests in mind
College is a suboptimal choice for most people
Losing weight is extremely simple and not very difficult
Most communications (texts, emails, etc) don't need an immediate reply
Don't use social media unless you make money from it
Blind compliance is rarely a virtue
"The unexamined life is not worth living" - Socrates
Tough love is severely lacking in American Culture
Censorship is rarely a good thing. Be skeptical of those advocating for it.
"Freedom is a fragile thing and is never more than one generation away from extinction. It is not our by inheritance, it must be fought for and defended constantly by each generation, for it comes only once to a people. Those who have known freedom and then lost it have never known it again." - Reagan
You can learn a lot from "imperfect" people...("Absorb What Is Useful, Reject What Is Useless, and Add What Is Essentially Your Own" - Bruce Lee)
The Bill of Rights is brilliant